12th September 2024
Swindon, United Kingdom
Goodtalent a trusted name in the talent acquisition and Goodtalent Paysurge an Africa-focused EOR, AOR, Payroll and Payments services, is excited to announce its rebranding to Workskuad.com. This change reflects the company's evolving vision and commitment to delivering innovative staffing solutions tailored to the diverse needs of global and local businesses across Africa. As Workskuad.com, the company is poised to expand its reach, enhance its service offerings, and continue its mission to connect top African talents with leading organisations, while ensuring compliant payroll and payments across the continent.
This rebrand will go live by the end of October 2024.
Why the Rebrand?
The rebranding from Goodtalent and Goodtalent Paysurge to Workskuad.com represents more than just a name change—it's a strategic move that aligns with the company’s growth and the shifting dynamics of the African market. Over the years, Goodtalent has built a strong reputation for its ability to source and place high-caliber professionals and ensuring compliant EOR, AOR and payroll services across various industries. However, as the company expanded its services and capabilities, it became clear that a new brand identity was needed to reflect its broader vision.
The name "Workskuad" was chosen to encapsulate the company's commitment to building cohesive, high-performing teams ("squads") that drive business success. It also highlights the company’s focus on delivering not just individual talent, but comprehensive workforce solutions that support the unique needs of businesses operating in Africa's diverse and dynamic markets.
Story about the rebrand
A lot of feedback from our existing customers about harmonising our hiring services and our payroll business. Our current payroll brand (paysurge.co) does not 'scream' our capabilities for EOR, AOR, Staffing. While 'Goodtalent' only portrays recruitment. We did a poll with our customers and 'Workskuad' was unanimous amongst other brand names.
What’s New with Workskuad.com?
With the rebrand, Workskuad.com is introducing several new features and services designed to enhance the experience for both employers and their teams
Expanded Service Offerings
Workskuad.com now offers a broader range of staffing solutions within one platform including:
- Employer of Record
- Agent of Record (for Contractors)
- Direct employee payroll
- Payroll Outsourcing
- Tailored Talent Acquisition
- Broader staffing services
- Visas and Work Permit
- Coding Tests
These services across emerging markets are designed to meet the needs of businesses of all sizes, from startups to multinational corporations.
Enhanced User Experience
The new Workskuad.com platform features a more intuitive user interface, making it easier for both employers and their teams to navigate the platform. With improved functionality and a more streamlined user experience, users can expect a seamless experience from start to finish.
Localised Expertise Across Africa
Workskuad.com continues to build on its deep understanding of local markets across Africa, offering total workforce solutions that are compliant with local labour laws and cultural nuances. This localised approach ensures that businesses hire and onboard the right talents while adhering to regional regulations and practices.
Focus on Building Teams, Not Just Filling Positions
Simplified processes for onboarding new hires and managing employee information.
Payroll processing, tax filing, and expense management: Seamless and secure handling of financial matters.
Earned wage access: Employees can access a portion of their earned wages before payday, promoting financial security and reducing reliance on high-cost predatory loans.
Financial wellness programs: Educational resources and tools help employees make informed financial decisions and build a secure future.
What Remains the Same?
While the brand name and some features have evolved, the core values and commitment to excellence remains unchanged. Workskuad.com will continue to prioritise quality, reliability, and customer satisfaction, ensuring that businesses receive the same high level of service they have come to expect.
We would however, like to state that our legal entities are not changing and still remains.
The Road Ahead
As Workskuad.com, the company is excited to embark on this new chapter, bringing even more value to its global clients and clients across Africa. The rebrand marks the beginning of a new era where Workskuad.com will play a pivotal role in shaping the future of work on the continent. By providing innovative staffing solutions and building strong, resilient teams, Workskuad.com is set to become a leading force for total workforce solutions in Africa.
For more information, visit Workskuad.com.
Goodtalent Corporation Ltd T/A Workskuad
+442045874200
atlas@workskuad.com
